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Qualitative research
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TNS offers qualitative research to clients around the world through partnership, client knowledge and effective methodologies.
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Our expertise in qualitative research
At TNS Turkey our global experts understand when to use qualitative research with clients who need to gain an in-depth understanding of how customers are reacting. We help clients with a range of qualitative research methods: advertising testing; pre and post-launch; brand development; category management; communications strategy; consumer insight; customer satisfaction; direct marketing; in-store design and layout; segmentation; new concept development; purchase trigger analysis.
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Specialist qualitative methodologies
At TNS Turkey we employ a wide range of qualitative methodologies, and choose the perfect blend to suit the parameters of each project we work on, including: |
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Focus Group Discussions |
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Creative Consumer Workshops |
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Depth Interviews |
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Observation |
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Home Visits |
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Accompanied Shoppings |
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Sectoral Corporate Visits |
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Desk Research |
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| Looking for actionable, insightful recommendations from your qualitative research, rather than just research findings? Talk to TNS! | | |