A history of success – TNS Turkey

TNS Turkey is a research brand you can trust. Our company is Turkey’s largest custom market information and insight group and since 1975 it has built a reputation for credibility, trust and expertise.

 ·         PİAR Marketing Research Consultants formed in 1975 (Pİ –PİYASA  / AR – ARAŞTIRMA)

 ·         First Omnibus Services

 ·         First Syndicated Marketing. Social and Political Surveys

 ·         First Nationwide Fieldwork Coverage

 ·         First Global Connection: Member Of Gallup International in 1984

 ·         Early 90’s mark the first cooperation with Taylor Nelson – licensed application of global business solutions for Customer Satisfaction, Brand Commitment and Positioning.

 ·         Taylor Nelson Sofres Group 75% Acquisition in 2000

 ·         TNS Group 100% acquisition in 2003

The 1960s saw the creation of five market research companies that are at the heart of the Taylor Nelson Sofres (TNS) group today:

 ·         Intersearch in the USA in1960.

 ·         AGB in UK in 1962.

 ·         Sofres in France in 1963.

 ·         Frank Small Associates in Australia in 1964.

 ·        Taylor Nelson in UK in 1965.

But the very first seeds had been sown in the USA in 1946, when NFO (National Family Opinion) opened for business.

In the 60s, 70s and 80s, all these companies grew significantly, introducing a wide and increasingly sophisticated range of research solutions by using the latest technological developments. And as they and their clients grew, they started to create their international networks:

 ·         Sofres opened offices in six European countries, the US and 12 countries in Asia Pacific

 ·         Taylor Nelson and AGB each developed a UK network of offices and began to acquire businesses in Europe

 ·         NFO grew to become the by-word for managed access panels in the USA

 It soon became clear that brands were becoming global, and brand owners would need global market information

 partners.

In the 1990s, the market research industry started to consolidate, as major clients demanded an increasingly        international service.

NFO made a series of acquisitions around the world and the companies that now form TNS responded to the changing market by joining forces, enabling them to deliver consistently high quality services to customers around the world.

 ·         Sofres acquired Secodip (1992)

 ·         Taylor Nelson joined with AGB (1992)

 ·         Sofres combined with FSA (1995)

 ·         Sofres acquired Intersearch (1997)

 ·         Taylor Nelson AGB and Sofres merged (1997)

 ·         TNS acquired NFO (2003)

 ·         TNS was acquired by WPP/Kantar (2008)