AdEval

AdEval™ – advertising evaluation

AdEval is an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimised.

A rational and emotional focus on advertising

AdEval recognises that both the rational and emotional are key in maximising return on the most expensive item of the marketing mix.

AdEval is a proven system, validated in over 9,000 studies worldwide

Our expertise in advertising evaluation

Our AdEval suite of products can be tailored to each stage of the advertising development process, whether at the strategic and concept stage, animatics, or for fully developed creative work.

The highly sensitive AdEval response scale is unique in focusing on both the rational and emotional aspects of advertising, ensuring that our clients have a complete understanding of both the strategic and creative elements of their campaigns.

A global insight brand

AdEval is a proven system, validated using TNS global experience in over 9,000 tests, enabling easy international comparisons across campaigns

Prioritise what really appeals to your customers – AdEval Idea screens ideas at the earliest stages through a ‘workshop’ format.