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Sectoral Syndicated & Omnibus
In syndicated research studies, information is collected on a regular basis, and shared by multiple clients.
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Here are syndicated research services offered by TNS Turkey: |
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Syndicated Services by Various Sectors |
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Syndicated Services by Various Target Groups |
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Omni-SME: A Close Look on SME |
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Since 2008 – Once a year |
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An opportunity for the clients to better understand the dynamics and structure of SMEs. 600 SMEs operating in İstanbul, Ankara, İzmir, Adana, Bursa, Denizli, Samsun, Gaziantep are interviewed .The survey includes a standard module to determine the company information, media following habits, and internet usage&attitudes. Clients' additional questions for their specific needs, are also welcomed with an additional price. |
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Residential Real Estate Sector Research: |
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Since 2007 – Once a year |
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This syndicated project is conducted once a year and focuses on the residential real estate sector. The survey aims to obtain valuable information/data that will support construction companies, building houses&residences, in terms of developing appropriate marketing strategies and also to acquire valuable information/data that will support the banks, offering housing credits, in terms of developing appropriate marketing strategies for housing credit sales. This survey includes a total of 700 interviews. (Those who bought a house in a housing complex: 100 respondents, Those who plan to buy a house in a housing complex :500 respondents, Those who bought a house but not in a housing complex: 50 respondents, Those who plan to buy a house but not in a housing complex: 50 respondents )The survey has a standard module to understand the needs&expectations while buying a house/residence, the awareness and image of construction companies, demographics and media consumption habits of the target group) |
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Omni-Family Practitioners: From Family Practitioners Perspective... |
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Since 2008 – Once a year |
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Omni-Family Practitioners is a good source for effectively reaching family practitioners. 280 family practitioners are interviewed in 9 cities: Eskişehir, Adıyaman, Kayseri, Samsun, Erzurum, İzmir, Adana, Denizli and Isparta. The study has a standart module aiming to determine the awareness and brand positionings of pharmaceutical companies and the evaluations of sales represanatives in terms of this speciality group. Clients' additional questions for their specific needs, are also welcomed with an additional price. |
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Omni-Banking: A Dynamic Vision for The Banking Sector |
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Since 1978 - Once a Year |
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900 retail banking and 500 corporate banking customers are interviewed, measuring awareness, habits, attitudes, perceptions for key players in the banking and finance sector. |
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Omni-Insurance: Dynamics & Drivers of Insurance Market
Since 2006 - Once a Year |
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Focus on this vibrant and promising sector offers a source of guidance for any company who is keen to pay closer attention to consumers' views and behaviour in the Insurance Market for their strategic decisions and expansion.
1600 interviews with:
• 700 individual and 300 corporate insurance policy holders
• 300 potential personal policy customers
• 300 insurance agencies.
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Omni-Alternative Distribution Channels –Banking Sector
Since 2006 - Once a Year |
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A perfect source for effectively reaching internet, telephone and ATM banking users.
900 interviews
· 350 internet,
· 200 telephone
· 150 ATM
· 200 potential user interviews.
The survey aims to measure the general levels of awareness, usage and attitudes and expectations from alternative distribution channels for key players in the banking sector. |
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Omni-Health: From Medical Specialists’ Perspective |
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Since 1995, twice a year
800 medical professionals from various areas of specality are interviewed on behalf of key pharmaceutical clients. Issues are tailor-made and designed in the light of individual clients’needs. |
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Profile Of Women In Turkey-2008 |
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Since 2000 |
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In Turkey, women have different identities, roles and responsibilities, such as the mother, the housewife, the wife, the daughter, the professional working person and the citizen, which caused them to be the segment that is most influenced by the rapid process of change that Turkish society has been undergoing since the 80’s.
Following the Profile of Women in Turkey 2000 survey, in 2008 the individual, family-related and social life of Turkish women have been analysed in detail. The survey has evaluated the life of Turkish women in most inclusive and detailed way, revealing information that enable Turkish women to be understood in every aspect and setting a reference point.
Profile of Women in Turkey, 2008 analyses Turkish women in a wide range of topics, from physical characteristics to social life, from professional life to consumption patterns, from family life to values.
Scope of the report
The subjects covered within the Profile of Women in Turkey, 2008 are gathered under 9 main sections. The subject headings covered are as follows:
1. Individual and Physical Characteristics
2. Consumption Patterns
3. Social Life
4. Shopping Habits
5. Saving Habits & Personal Ownership Information
6. Household Information
7. Values
8. Professional Life
9. Means of Communication & Technology
The survey report contains findings about more than 500 different topics under the above mentioned main headings.
For more detailed information, please contact Bengi Özboyacı (E-mail: mailto:bengi.ozboyaci@tns-global.com, Tel: 0212 337 34 00).
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Profile Of Turkey-2005 |
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Since 1993 |
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As observed by all, the rapidity of change our country has gone through since early 90’s has further accelerated in tandem with the global developments as we enter the 21st century. Change reflects on life styles and consumption patterns of people from different segments of life, with the technical developments, innovations and the global trends leading the way. While change shows itself faster in some areas, it takes longer in others.
“Profile” surveys realised by TNS Turkey every four years since 1989, have been important sources of reference for shedding light to these changes. As an extension of these surveys, Profile of Turkey, 2005 has been conducted with the objective of unfolding Turkish society’s profile and changes that occurred through out the years with its changing ownership and consumption habits, social, cultural and political attitudes and rising values.
Scope of the report
Profile of Turkey, 2005 has been undertaken in 15 following main headings:
1. Individual and Physical Characteristics
2. Health
3. Cleaning and Personal Care
4. Nutrition Habits
5. Home and Family Life
6. Mother-Child/Baby
7. Residence
8. Means of Communication and Technology
9. Consumption Patterns
10. Social Life and Cultural Activities
11. Vacation Habits
12. Professional Life
13. Saving and Investment Habits
14. Shopping Habits
15. Values & Opinions
The survey report contains findings about more than 500 different topics under the above mentioned main headings.
For more detailed information, please contact Bengi Özboyacı (E-mail: mailto:bengi.ozboyaci@tns-global.com, Tel: 0212 337 34 00).
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Omni-Consumer Trends: A Mirror of 18+ year old Turkish Consumers |
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Since 1997, every month |
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Every month nationally representative 2000 adults are interviewed covering both urban and rural parts of Turkey in 18 provinces.
CONSUMER TREND enables marketers and planners to monitor the impact of their investments in terms of awareness, trial, purchase, advertisement effect, loyalty and image perceptions for their product/brands.
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Omni-Women: An Effective Focus on Urban Women |
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Since 1998 - Twice a year |
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Omni-Woman is a good source for effectively reaching housewives, ie. female home-makers and main decision-makers in the purchase of grocery items. 800 housewives over the age of 18 are interviewed in 5 major cities: Istanbul, Ankara, Izmir, Adana and Bursa. |
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Omni-Men: An Effective Focus on Urban Men |
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Since 1998 - Twice a year |
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Male Omnibus provides the manufacturing and marketing companies with the advantage of better understanding 18+ yrs. males and determining more effective strategies regarding this target segment.
Male Omnibus is a good source for acquiring information about the target groups’ attitudes and behaviour in any given issue. 600 males above 18 yrs. are interviewed in 5 major cities: Istanbul, Ankara, Izmir, Adana and Bursa. The survey is conducted once a year. |
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Omni-Kids&Teens : A Special Focus on Kids & Teenagers |
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Since 1998 - Twice a year |
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Omni-Kids&Teens provides an opportunity for the clients to better understand the dynamics of teenagers’ and youth markets. This survey, which is repeated every 6 months, covers 800 interviews in each wave, with 8-24 age group population of metropolitan cities of Turkey. | |