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Our expertise in Retail & Shopper
TNS Turkey delivers unrivalled shopper insights that help manufacturers and retailers understand in-store behaviour, motivations and decisions.
We explore shopper behaviour around the key in-store touch points including store layout, category layout, packaging, promotions and in-store communications and provide competitive advantage in these areas.
By converting the resulting shopper insights into action we enable our clients to build brand equity, stimulate purchase or trial, improve loyalty and customer retention and increase sales.
Specialist Retail & Shopper solutions
Alongside traditional research techniques such as accompanied shops, quantitative observations and shopper interviews, we use advanced tools such as eye-tracking, using specialist glasses to record what shoppers actually see in-store, and Pathtracker® to measure traffic flow and dwell time around a store.
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