TNS Turkey has a specialist global business dedicated to Product Development and Innovation research. This business helps our clients develop winning new products and manage their new product development risk.

Our innovation research offer ...

Innovation is a critical component of corporate success, but it is acknowledged as a risky business. For those who manage the new product development process well, it can be the lifeblood of the organisation; but for those who don’t, it can be a serious drain both financially and in terms of human resources.

At TNS Turkey our aim is to help you manage the risk of new product development and innovation and ultimately help you make a return on your investment.  We do this by helping you :

§  identify your best ideas and get them through your innovation process faster

§  spot weak ideas and kill them off early

§  optimise the mix at each stage of development

Specialist new product development solutions

Most new product development processes have points in the process where a go/no go decision has to be made – these hurdles are often referred to as Stage Gates.  Marketing research plays a major role in the decision making, and we have developed evaluative tools to provide strong recommendations at these hurdles.

To help you overcome these hurdles, TNS has developed InnoSuite™.  Innosuite is a complete suite of integrated new product development research products looking at every stage of the NPD process – from early stage screening, concept development, testing and optimisation through to volumetric forecasting.

Why choose TNS Turkey as your Innovation research partner

Our reputation:  TNS is the world's leading custom research organisation

Our Solution range: We offer a comprehensive research programme that guides our clients innovation planning from initial idea generation, right through to launch.

Expertise and experience: A dedicated senior team specialised at New Product Development research.

A tailor made approach:  At TNS Turkey we recognise that every client’s innovation process is  different and unique.   As such, our innovation research approach can be customised to your innovation process.

References from blue-chip clients: We have conducted Innovation studies for some of the world’s largest companies and organisations.