Media Intelligence

How we can help you to enhance your media exposure and get the most value from your advertising, media and sponsorship expenditure?

 

We offer the most comprehensive range of media monitoring services including advertising expenditure tracking, creative content, editorial and sports sponsorship monitoring. Our specialist evaluation services cross a wide range of media including print, TV, radio, Internet, cinema and outdoor. In depth analysis and strategic information will help you formulate appropriate communications strategies. Media owners, advertising agencies, public relations firms, broadcasters, publishers, government departments and NGOs, as well as international and local companies all benefit from our Media expertise. TNS Turkey Media Research department conducts surveys, either tailor-made for clients' specific requirements or provides readily available reports and data on various media related topics.

 

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TNS Turkey Media Research Services

  • Turkish National Readership Survey IMS Print Planning Software
  • Customised TV Viewership Surveys
  • Customised Radio Listenership Surveys
  • Editorial Studies
  • Broadcasting / Publishing / Programming Evaluation Surveys

Welcome to TNS TV and Radio audience measurement

The introduction of satellite and digital TV has brought considerable change to TV audience measurement. With the huge number of commercials and programmes being transmitted, broadcasters and agencies need reliable information now more than ever. We can help – our Peoplemeter technology measures viewing habits and provides accurate viewing information. InfoSysTVtm is a powerful and flexible analysis system which answers a wide variety of questions relating to audience behaviour data 365 days a year. TNS technology is used to conduct TV audience measurement in 25 countries. TNS audience estimates are used to negotiate prices for commercial airtime and to plan TV advertising campaigns. Broadcasters also use our data to evaluate the success of programmes and to devise future programming schedules.
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