Healthcare market research

TNS Turkey provides market research consulting and custom advisory services to the worldwide pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and financial analysts.

Our team delivers insights across stakeholders—including physicians, patients and consumers—to help clients anticipate and impact customer behaviour, so they can optimise sales, brand, treatment and communications performance.

TNS Turkey team informs our clients’ strategic decisions across the product life cycle, offering creative problem-solving and actionable insights to support product development, pre-launch landscaping, market and opportunity assessment, positioning and segmentation, message and campaign creation, sales force effectiveness, pricing, attitude and awareness measurement and post-launch tracking.

We provide qualitative and quantitative offerings to meet all healthcare research needs—from fast turnaround market feedback to advanced consulting guidance.

Global healthcare market expertise

TNS Healthcare has experience across 54 therapeutic classes offering clients the power to optimise business performance around the world. With more than 200 healthcare research and consulting experts in over 80 countries, TNS combines global reach with local market expertise. Our worldwide project management process ensures smooth, seamless and cost-effective management of even the most complex global projects.

TNS Healthcare offers a range of global business optimization solutions, providing consistent frameworks for measuring, managing, monitoring and maximizing business across products, categories, countries and time periods.